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What is a brand and why is it important for my business to have one?

toni — Sat, 10 Oct 2009 16:00:52 +0000

What is a brand and why is it important for my business to have one?

On the next Empowered Clarity Podcast, Tino Vieitez talks to Print and Interactive Brand Specialist, Jason Kramer of JLK Creative on why a strong brand is important for any business to flourish in today’s world.

Jason Kramer, founder of JLK Creative, is a print and interactive brand developer who works with entrepreneurs that are going into business for the first time and companies that are already nationally established businesses. Jason helps these companies advertise and sell their product/ service and develops print and web based marketing materials with the JLK Creative team. Jason will be talking about the process for how to find a creative studio that fits your needs, building a brand image and the importance of having a professional “looking” website.

Jason Kramer graduated from Syracuse University with a BFA in Communication and Design. He was on the creative and production teams at several NYC based national and globally recognized ad agencies, including CMG Communications, where he worked on such brands as Virgin Atlantic Airways, Johnnie Walker, Jose Cuervo, and Tauck World Discovery.

In 2003, Jason formed JLK Creative to provide creative, marketing and production capabilities to businesses who could not afford a six-figure retainer. Jason found that businesses were tired of excessive work-flow and large creative/ account teams that were often not involved in the daily project work, but would submit billable hours anyway.

JLK Creative has been collaborating with clients and educating them on how to successfully develop their brand images, manage their print and online marketing initiatives and forming relationships with diverse network of business professionals that are surrounded by Jason and the entire JLK Creative team.

Jason lives in New Jersey, with his beautiful wife Carrie who are expecting their fist child, a boy, and this summer. Jason is on the Leadership Team of Midtown BNI and continually stays ahead of industry changes to keep his clients ahead of the game.
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Accounting For Business – What Do You Know?

toni — Sat, 05 Sep 2009 16:31:28 +0000

How is your record keeping? Do you know what an asset is? How about a liability? Are you co-mingling? If you are not able to properly answer such questions, you could be setting yourself up for an IRS audit and not even know it.

On this Empowered Clarity Podcast, Tino Vieitez interviews Toni Loomis of Creative Business Consultants on what you need to know to adequately maintain your books.

Toni Loomis is a well known and respected tour-de-force in the finance/accounting and consulting industries. Toni has had amazing success with her own series of international on-line stores while also helping small to large scale business owners realize major improvements in all areas of business development, management, information systems, business accounting/finance and customer service; taking businesses from the red to the black with positive cash flow in record time.

Toni received her degrees from both Florida State University and Broome Community College. These combined with her vast and proven real world business experience resulted in her specializing in the areas of business start-up/compliance, market analysis/feedback, merchandising, client retention, technology products/software training, new product/services launches and on-line marketing/sales. Toni also has a passion for lifelong learning in all areas of personal and professional development teaching business owners how to achieve and maintain cutting edge business results to insure their long-term profitability and success.

Toni’s areas of expertise at Creative Business Consultants

• Local, State & Federal Compliance

• Financial Planning, Tax Strategy & Accounting/Tax Services

• Program & Project Management

• Software, Computer & Business Training

• Investment Advisor Representative

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Can Social Networking give your business a greater presence?

toni — Sat, 29 Aug 2009 15:09:59 +0000

On this Empowered Clarity Podcast, Tino Vieitez talks to Tim Loomis about how social network can be an important tool for building your business.

Tim Loomis is one of today’s most prominent, successful and widely respected experts in Web design, network marketing, e-commerce, business technology, sales and developing new ways to generate multiple revenue streams of income for traditional and on-line businesses alike. Tim’s proven passion for helping people to succeed personally and in business speaks for itself.

Tim has launched numerous highly profitable and successful businesses and new business ventures through his positive winning can-do attitude which is infectious in getting people on every level of the organization to produce consistent top notch business results. Tim’s unique East Coast business savvy and education in art and computer science combined with his enthusiastic, caring and supportive West Coast people approach earn him instant recognition, trust and the respect of both prominent business leaders and consumers alike.

Tim’s father was the legendary Henry Loomis who as appointed by the president to create and oversee the Corporation of Public Broadcasting. This gave Tim an upbringing and education in the international US political arena creating lifelong business alliances/partnerships, contacts and insider information which Tim has used to positively transform the businesses he has coached and mentored. This background has given Tim the critical tools and information needed to guide new business owners in how to expedite starting their businesses quickly and effectively while avoiding the pitfalls that most business owners traditionally experience on their own.

Tim is a true pioneering visionary leader who has successfully coached and mentored the greatest leaders of today in how to succeed and excel in the business world of tomorrow.
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“The means and methods of marketing yourself have changed dramatically over the past ten years. What worked in 1999 may be woefully inadequate in 2009.”

toni — Sat, 15 Aug 2009 15:49:44 +0000

“The means and methods of marketing yourself have changed dramatically over the past ten years. What worked in 1999 may be woefully inadequate in 2009.”

On this Empowered Clarity Podcast, Tino Vieitez interviews Eugene Ebner Co-Owner and PR Marketing/Fund Raising Specialist for Creative Business Consultants on what Marketing in the 21st Century looks like and how it applies to you.

About Eugene:

Eugene Ebner has received international acclaim as a top tier public/media relations, marketing, and strategic business alliance expert representing some of today’s best and most successful non-profit and entrepreneurial organizations. Eugene has a long and proven history of putting on highly successful and profitable large scale charity events that bring everyone together from communities around the world. Eugene is loved, admired and respected by executives and celebrities alike for his open, honest, supportive and caring personality and his ability to take grass roots business marketing, promotional and public relations campaigns and make them a stellar success.

Eugene’s mission in life; to be an extraordinary role model for all people by uniting one business community at a time internationally through mutual respect, caring and an attitude of cooperation to help businesses thrive and excel in reaching their long-term goals.

Eugene’s’ areas of expertise at Creative Business Consultants
• Public Relations
• Marketing
• Event Planning
• Business Networking
• Fundraising
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Do you know everything that you need to know to build your business? Where do you go to get this information?

The Web Woman — Sat, 08 Aug 2009 20:03:06 +0000

Do you know everything that you need to know to build your business? Where do you go to get this information?

On this Empowered Clarity Podcast, Tino Vieitez interviews James Armstrong, CEO of Creative Business Consultants on what you need to be doing to properly build your business. You may be amazed at what you don’t know.

About James:
James is one of today’s most highly respected, accomplished, motivational and visionary executive leaders with an extremely successful and diverse career in the corporate and entrepreneurial business worlds, with a proven history of getting results in international business. James has coached and mentored some of today’s top executive leaders within numerous industries globally, helping them to see and reach their own full inner potential, while bringing out their ability to take the impossible in business and make it a reality. James has a passion and rare gift for motivating and inspiring people to see the very best in themselves and those around them, resulting in creating highly dynamic teams of industry leading professionals who can accomplish anything.

James specializes in helping entrepreneurs and corporate leaders with top-notch leadership development, human/organizational development, business plan creation/writing, branding, strategic short, medium and long-range planning and traditional business/non-profit funding.

James’ areas of expertise at Creative Business Consultants:
• Leadership Training/Development
• Leadership Effectiveness Mentoring
• Business Plan Creation & Implementation
• Short, Medium & Long Range Strategic Business Planning
• Business Branding & Marketing/Promotional Materials Creation

Visit Creative Business Consultants for more information.
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“Are you properly insured? What you don’t know about insurance may hurt you.”

toni — Sat, 01 Aug 2009 15:25:19 +0000

On this Empowered Clarity Podcast, Tino Vieitez interviews Financial Strategist Allen Lewis on what type of insurance a small business owner needs to have and why. The answers may surprise you!

About Allen Lewis:

Financial Solutions, Inc., a unique and diversified company created over 25 years ago by Allen Lewis provides creative financial services to a broad base of clients. Allen’s vast network of business professionals enable him to identify and coordinate professional services from various sources including investment, legal, insurance, and asset protection experts in the area of financial services.

• Financial strategist with insight and visioning for business & entrepreneurial development, entrepreneurial, relationship management, and transaction brokering.
• Creative financial strategies including leveraging collateralized assets and investments
• Network of professionals, clients, business partners in transactional space (e.g. bankers, lawyers, realtors, real estate developers)
• Provide key advice and input for the successful negotiation and closure of transactions
• Licensed Loan Officer with New Jersey Department of Banking
• Licensed New Jersey Real Estate Associate
• Licensed Life Insurance Producer with New Jersey Department of Insurance
• Member of Seimei Foundation
• Member of Hunterdon Holistic Society
• Team member with Abacus
• Allen’s balance and philosophy comes from his varied studies of Eastern health and wellness
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MIRRORS OF LOVE WITH CHERI LUTTON FEATURING A POOLSIDE/FIRESIDE CHAT ON “COURAGE IN SPIRIT – JESUS OF NAZARETH, CHAPTER TWO”

toni — Fri, 17 Apr 2009 00:42:25 +0000

“Follow Jesus and you will be a leader of Love.” ~Cheri Lutton

Have you ever reflected upon the quality of love? Have you ever studied a leader who imbued love so clearly that you wanted to simply follow him or her all the time? Do you know Jesus of Nazareth? In this poignant, yet, powerful chapter, we will intimately examine the profiles of courageous leadership in this spiritual leader of Christianity, Jesus of Nazareth. Advance your legacy in leadership through the simple and empowering tools revealed in this excerpt that are focused on cues for courageous leadership in spirit. Learn how to tap into the similarities discovered in the work of famous, as well as, private individuals.

Media host, author, leadership expert and Mirrors of Love® founder Cheri Lutton will entertain and inspire listeners in a “poolside or fireside chat” that delves into each of the seven cues or keys that can immediately impact one’s life once put into spiritual awareness. This show continues a narration of the book Mirrors of Love – In Acts of Courage in Part One, Chapter Two, Courage in Spirit, and draws on the message, “Know thyself and gain strength of character.” Throughout these chats, Cheri will bring alive the show’s anchor book, Mirrors of Love – In Acts of Courage and draw upon its proprietary blueprint for a lifestyle in leadership.

Join our CCQH Leadership Club or become a guest of our Club by joining our Newsletter mailing list, so you, too, can become a recognized leader, advancing a legacy in leadership. Visit our CCQH Leadership Store or www.ccqh.com for innovative goods and services, enhancing global leadership.

Mirrors of Love . . . “reflecting the best within each of us by honoring a human rose in bloom.”
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We would like to thank our sponsor:

Raphael Cushnir is a popular contributor to O, the Oprah magazine. He is the author of Unconditional Bliss, which was nominated for best Personal Growth title of 2000, Setting Your Heart on Fire, which is used as a teaching tool in spiritual centers nationwide, and How Now: 100 Ways to Celebrate the Present Moment, which Spirituality & Health magazine named one of the Best Spiritual Books of 2005. He came to his current path after years as a schoolteacher, activist and award-winning Hollywood filmmaker. His heart was opened through an experience of profound grief. Raphael is available for keynotes, breakouts, and private sessions by phone. His ‘Living the Questions’ process, presented regularly in the Emotional Connection podcast, is the fastest, most effective way to break through serious blocks to reach peak performance and well being.

For more info, visit: livingthequestions.org; heartonfire.org; hownow100.com; innermanagement.biz

MIRRORS OF LOVE WITH CHERI LUTTON FEATURING A “LIFESTYLES OF LEADERSHIP” INTERVIEW, HONORING GALE CONNELL, PRESIDENT, CEO SPACE COLORADO

toni — Thu, 26 Feb 2009 15:53:14 +0000

Businesses are launching and turning profits in Colorado even in the face of a downturn economy. With the leadership of business development expert Gale Connell, seasoned entrepreneurs can strategize and execute their business plans toward profitability and success. In partnership with CEO Space, the founding global business club, CEO Space Colorado, can take over where an MBA finishes its education in business development. “I believe our success stems from a genuine desire to help others. This is the philosophy of CEO Space, and it works,” explains Connell during his interview on The Mirrors of Love with Cheri Lutton show. Connell is the featured profile for the “lifestyles of leadership” show taped each month.
During the interview, Lutton and Connell will share stories of laughter and wisdom from Connell’s corporate and entrepreneurial background. Lutton and Connell will also glean poignant insights as Gale candidly reveals his personal journey toward a balanced lifestyle. Listeners will gain insights on how to seek resources for a start-up business and capital development.

Visit us at www.mirrorsoflove.com to listen to our current show and Order your copy of the Mirrors of Love® Gift Set (book and music CD) with your FREE sampler of our Mirrors of Love inspirational quotations.
Join our CCQH Leadership Club or become a guest of our Club by joining our Newsletter mailing list, so you, too, can become a recognized leader, advancing a legacy in leadership.

Visit our CCQH Leadership Store or www.ccqh.com for innovative goods and services, enhancing global leadership.
Mirrors of Love . . . “reflecting the best within each of us by honoring a human rose in bloom.”
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We would like to thank our sponsor:

For more info, visit: livingthequestions.org; heartonfire.org; hownow100.com; innermanagement.biz

Diane Eble Interviews Alex Mandossian On How Virtual Book Tours Are Revolutionizing The Publishing World

kathy — Thu, 15 May 2008 15:46:29 +0000

Welcome to Books ‘n’ Such!

Diane Eble interviews Alex Mandossian, CEO of Heritage House Publishing and the creator of Virtual Book Tour Systems.

This Books ‘n’ Such program focuses on many authors, as Diane Eble interviews Alex Mandossian on the hundreds of authors he’s interviewed as a Virtual Book Tour host. Alex Mandossian is the CEO of Heritage House Publishing and the creator of Virtual Book Tour Systems, a way to sell books that is changing the face of publishing. Alex reveals how he came up with the idea at a book signing with Al and Tipper Gore in 2002, and some of the more memorable Virtual Book Tours he’s done since. Tune in to this lively interview about how authors are now able to connect with hundreds more people than they would in a physical book signing, how Virtual Book Tours work, and why authors really make money on their books. Listen and learn how Alex Mandossian teaches authors, publishers, entrepreneurial CEOs and others how to sell books (and other information products) “faster, better, and with less human effort.”

Resources mentioned on this podcast:
www.authormarketingprofile.com – Answer 7 questions and instantly get your free custom analysis that helps you sell more books (or info products) faster, better, and with much less human effort. Includes free follow-up training that answers critical questions authors need to answer, such as “What’s the PROMISE of your book or information product?” and “Why is it so critical to think of the PURPOSE of your book or info product before you start your marketing plan?”
www.virtualbooktourpreview.com – training on Virtual Book Tour Systems that will show you exactly how the system works, and how to use it to sell any book or information product faster, better, and with less human effort. Click this link to get a VIP discount of $79—this 3-hour training will only cost you $20.
www.virtualbooktoursforauthors.com – click here to find out what Diane’s special bonuses for those who sign up for Virtual Book Tour Systems training, including her “Choosing Your Bestselling Title” course and an interview on Books ‘n’ Such!
www.alexmandossiantoday.com – access to the hundreds of Virtual Book Tour interviews Alex has done with best-selling authors. Listen to these authors explain their books, and also find out why Alex is considered one of the premier interviewers in the world.
www.virtualbooktourexpert.com — Diane answers FAQs on how Virtual Book Tours work, including the Virtual Book Tour Flow Chart created by Alex Mandossian.

Books ‘n’ Such would like to thank the following sponsors.

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Is spirituality mutually opposed to business? Have you ever asked yourself at work “Why am I doing this anyway?” Ayman Sawaf is a pioneer of the emotional intelligence movement and a bestselling co-author of Executive EQ: Emotional Intelligence in Leadership and Organizations, of which the NY Times wrote, “Executives looking for a guide to emotional understanding can find one here.” Now his new book, website and podcast Sacred Commerce takes up where emotional intelligence left off. Come explore with us the evolution of “conscious commerce,” how the 3rd bottom line of People, Profit and Planet is giving rise to the new idea of a 4th bottom line of Spiritual connection, and learn how the return to the spiritual self offers a new framework of purpose for your work and business life.

Visit www.sacredcommerce.com to read a free chapter, learn how these skills were developed by the merchant priesthood of ancient Egypt to create one of the most successful and advanced cultures in human history, and share your own insight as part of the “living” or “wiki” collaborative book process which will incorporate the best community content into future editions.

Words to Profit – 82 percent of Americans say they plan to write a book someday. If you’re in that 82 percent and don’t know where to start, here’s your answer. Words to Profit offers specific guidance on how to get that book out of your heart and into the world, so that it profits you, your business, and the world who needs your message.

Visit www.wordstoprofit.com today for the free Special Report, “Write Your Book Right: 12 Questions All Successful Authors Answer.”

Boost Your Business with a Book
Get the free Special Report on”14 Ways a Book Will Boost Your Business” from experienced writing and publishing coaches Suzanne Lieurance and Diane Eble, at Boost Your Business with a Book

Books ‘n’ Such – Reviews books by Seth Godin

toni — Wed, 16 Apr 2008 23:36:09 +0000

Diane Eble reviews two books by Seth Godin that have made a profound impact on her life personally and professionally.

First is The Dip: A Little Book That Teaches You When to Quit (and When to Stick). Diane explains what The Dip is, what Seth Godin says about how to discern between a Dip and a Cul-de-Sac, and some key questions to ask yourself when deciding whether to quit to to stick. Diane also mentions how this concept applies specifically to writing a book, and to parenting.

The second Seth Godin book Diane reviews is Meatball Sundae: Is Your Marketing out of Sync?

Books ‘n’ Such would like to thank their sponsors

Get the free Special Report on”14 Ways a Book Will Boost Your Business” from experienced writing and publishing coaches Suzanne Lieurance and Diane Eble, at Boost Your Business with a Book

The National Networker is the world’s first ‘Consumer Reports of the Networking world’. TNNW is a free, monthly, online publication that celebrates the life and times of professional networkers as well as the many organizations that support them. Subscribers from all over the globe read the publication for a straight, no-hype, no-nonsense, yet positive approach to the world of networking. Whether you’re looking for better networks to build your client base, establish a better peer network, build your knowledge base, find others with similar interests, discover your next job or learn about best practices and trends in the networking industry, TNNW is the publication of choice worldwide.

Visit TNNW Main Page at www.TheNationalNetworker.com

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New Paradigm Marketing

New Paradigm Marketing is a full-service marketing firm with proven capabilities in helping new and small businesses grow. We provide a full array of services to help you organize, plan and successfully market your business. Services range from organizational planning for new business or product launches all the way through advanced lead generation strategies and compelling marketing materials.

For more information visit our website at http://newparadigmmarketing.com/ or call (707) 888-9700

Do you have a book inside you? Let Diane Eble show you how to get your book idea out of your head and into the world. Diane is a book publishing coach and consultant with nearly 30 years of experience in publishing as an editor, copywriter, and author of 11 books and hundreds of articles.

Visit www.wordstoprofit.com and find out how your words can profit you, your business, your customers and clients–starting today!